Last Updated 2021.02.08

Differences between WordPress post pages and fixed pages

There are two main types of WordPress: pages called post pages and pages called fixed pages.
In conclusion, the main page is the post page, and the fixed page is the page that is only adopted for fixed pages as the name says.

What is a post page?

A post page is, in a way, a page for posting blog posts. Post pages can be tied to categories, articles can be grouped by category, or they can be registered in multiple categories and associated with relevant content. In addition, if the post page is →", and the latest post is made the latest post in "Display settings", the latest post will be displayed on the top page automatically. It can be a fixed page in the display settings, but when operating a normal website, it is better to set it to the latest page. Each time you update or add an article from a post, the list displayed on the category page increases the number of pages. This also means that this category page is getting stronger in SEO. It means that you can become stronger seo-like by setting up and linking posts and categories appropriately. This is one of the reasons why WordPress is said to be strong in SEO.

How to use the post feature tag

There is a function to tag the right menu of the new post screen of WordPress.
This tag is a so-called function to register keywords for articles to be posted, and if the posted article crosses various genres, the tag tends to increase. However, this tag is quite important in the posting function, and the link called the related article list that appears under the post often seen in many of the WordPress themes often looks at this tag and determines whether it is a related article. As much as possible, make the tag a keyword that does not become orphaned, and it does not overlap with the category name, but it is the correct way to use the tag so that the post page list is displayed when the list is displayed with the tag. Tags are responsible for the function of displaying content that is more relevant than categories.

Even if there are multiple posts, theme developers and plug-in developers are making it appear in the related article list as related articles if the same tag is used. In that sense, setting tags is important when creating posts. This is also important from an SEO point of view.

How to register the correct tags and how to think about them

If you are a web site operator, when setting a tag when posting an article, you need to set as many tags as possible and register the tags used for the content you want to display as related articles, and think about linking the content you want to display as related articles with the articles you want to post in the future by tags.

It is desirable to register words as much as possible, such as keywords on the site, for words that register for tags based on the function of these tags and the theme and how the plug-in is used.
In this site, it is a word such as wordpress, plug-in, wordpress beginner technique.
There will also be plug-in and theme names.
Aim for the page you want to see in relation, and register a tag for the article you want to post.

Is it safe to register multiple categories?

It is about category registration when creating an article in a post.
If there are more than one category related to the category of the article you are posting in addition to the main category, there is no problem. Do you think pages overlap when you register a page with Google? I think there is a concern, but since the page you create is one page, it is not thought of as a duplicate.
Depending on the permalink setting, multiple URLs will be created by multiple categories, so it will be duplicate content, but google seems to have the specification that one of the pages with the same content is registered, so the publisher does not need to react sensitively about content duplication.
Instead, think positively that by registering in multiple categories, it will be easier to see articles posted to users who come to see your site.

However, it is not good to register in all categories.
Isn't it sweet to pack categories at the site construction design stage in the first place? It will be at the level of. The category of articles you post will be appropriate up to 1 main category and 3 related categories.

Related articles are also effective for internal SEO

I mentioned earlier that you can display related articles by using tags well in the posting function, but this related article display is also effective in the internal SEO of the website.
If a link to a page related to the content of an article is appropriate on a page, Google will determine that the page is meaningful to you.
Therefore, setting the link in the site appropriately by making good use of the tag is evaluated not only by usability improvement but also by search engines such as Google.
However, if all articles are displayed in the related article list, google will rate it as low-quality content and will not be displayed in the search top.
It's important to tag and display related articles appropriately to show you really relevant articles.

What is a fixed page?

A pinned page, as the name says, is a fixed page that, like a post page, is a fixed, independent page that is not associated with categories, etc. When I installed WordPress, I think that there was a sample page and a privacy policy page in the fixed page list. A page suitable for a fixed page is exactly necessary for a website such as a privacy policy or a site map, but once written, it is suitable for adopting a page that can be established simply by connecting a link with a fixed. Specifically, privacy policy page, site map page, inquiry form page, operator information page, etc. These pages are not central to configuring a website, but they are necessary. However, it is a supporting role in the entire website. These pages will be created on a fixed page and → a link to the footer menu etc. using "Appearance" and "Menu". On this site,

These four pages are created on a fixed page. All other content is created on the post page.

Things to be aware of when creating content on a fixed page

When designing a site with WordPress, make a post page for content that has little potential for more content in the future. As mentioned above, the content to be a fixed page on the blog site is only a privacy policy, a site map, and an inquiry page. If you use a function that allows you to create a fixed page parent-child relationship like the category function of a post, it will be a situation to move to the post page because you can not make a parent-child relationship link when you change the theme later.

Should I create a company profile on a post page or a fixed page?

The company profile is one of the very difficult pages. First of all, sub-pages such as president greetings, corporate philosophy, company information, history, and office listings hang under the company profile. If this site is a corporate site, we believe that the company outline will be created by posting. The reason is to create a president's greeting, corporate philosophy, company information, history, and a list of offices on the post page by categorying the company profile and linking the relationship with tags, etc. Considering the possibility that some users search from company information such as Google, we believe that it is better to create a company profile on the post page.

It is also possible to create a parent-child relationship by creating a president's greeting, corporate philosophy, company information, history, and office list page on a fixed page, but I think that it is better to create a fixed page on a post page because of disadvantages such as lower priorities on search sites such as Google from an SEO point of view, and the parent-child relationship of this fixed page depends on the layout on the theme side.

Understand the role of post pages and pinned pages

We explained the role of wordpress post pages and fixed pages. The post page is the main page of WordPress and becomes the content that constitutes the entire website. If there is a possibility that there will be a slight extension or more related pages, create it on the post page. Fixed pages are independent pages in WordPress. You can create a parent-child relationship, but this is just a parent-child relationship between fixed pages. It is usually adopted for pages that become independent pages only on the page such as privacy policy, inquiry, site map, etc.